Ever since SpaceUp became a global event, people have written about the concept in different blogs and for different conferences. In September 2017 our CEO wrote a paper about the evolution of SpaceUp between 2010 and 2017, which was presented at the International Astronautical Congress in Adelaide, Australia. The paper describes the principles of SpaceUp, plus the success factors of why SpaceUp is such a great success. Because the paper has a lot of very useful information for SpaceUp organizers, we decided to make it available here. Please note that copyright of this paper is with the International Astronautical Federation.